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Home: Webmaster Spot: Promotion Tips


Promotion Tips


Promotion is the most important process of building a sucessful website. It doesn't matter if you have the best product or idea out on the market if you don't bring visitors to your site. Some people promote their sites by spending large ammounts of money on advertising, but we realize most people can't afford to do this. So what is an internet entrepreneur with a low advertising budget to do? Read the tips below and we gaurantee your traffic will soar without spending a large sum of money with an overpriced advertising agency.


Link Swapping:
Probably the best and easiest way to promote your site is to trade links with other websites that attract the same audience as your site will. Most people are very friendly and open about trading links, and if you put a link to their site first, and then request a link to yours, most will definitely exchange a link with you.


Make Your Code Perfect:
You want the coding in your site to be flawless so that it will be easily catalogued by search engines. A good descriptive title, a keyword meta-tag, and description meta-tag will greatly improve your chances of a good search engine listing. If you would like more information about meta-tag coding, please check out our Meta Tag Generator or see the meta tag info page in the Search Tips Section.


Submit to Search Engines:
Everyone who searches the internet uses search engines to find what they are looking for. A good listing on a Search Engine will definitely get your site some traffic. We have written a whole tutorial about getting a good listing on the top search engines, check it out here.


Newsletters:
Probably one of the best things for your website is to keep a monthly or weekly newsletter. Update your visitors about new things you have released on your site, or new ideas you have come up with. This method is probably one of the best ways to keep people coming back, and we use it here at URLSpot, as well as on CGISpy.com. If you want to add a mailing list or news updates page to your site, check out CGISpy.com, they offer both for FREE!


Search For Links:
Finding the right sites to link to your web site is a difficult task. However, there is a way to save you time. Start by finding a site similar to your own that gets a lot of traffic. Next, find out who links to them by going to Altavista.com and typing in the search box link:www.similarwebsite.com. When you do this, you will get a list of all the web sites that link to the web site you have picked. After the list is generated, go through and visit each site individually and try to find a submission or contact form to add a link from their web site to yours. Be careful not to over submit because it may turn some webmasters away from linking to your site. Once you do this and get your site listed on a few popular link directories or freebie sites you will be very surprised how fast your traffic will increase.


Visitor Interaction:
Fresh content and interaction tools such as message boards and chat rooms are a Guaranteed way to improve your Web site dramatically and will keep visitors returning again and again. CGISpy.com offers both of these great tools for free, for more information on either one of these tools click here.

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